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The Use of Twitter for Public Education on Stunting in Indonesia
Corresponding Author(s) : Rachmat Hidayat
Sustainability Science and Resources,
Vol. 3 (2022): Sustainability Science and Resources
Abstract
Stunting has for decades become a serious development problem in Indonesia. In 2022 President Joko Widodo sets a target of reducing stunting prevalence rate from 30.8% in 2018 to 14% in 2024. A key program in the Indonesian government’s strategies to achieve this goal is a massive public education campaign on stunting. This article provides a review of the communication approach adopted by the government in its social media campaign via Twitter. The results show that various government institutions have adopted the persuasive communcation approach in doing so. A grass-root community survey is needed to assess the campaign’s effectiveness.
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- Ali, M (2011), Manajemen Riset Perilaku dan Sosial. Bandung: Pustaka Cendekia Utama.
- Ambar (2022), 20 Pengertian Media Sosial Menurut Para Ahli. Available at: https://pakarkomunikasi.com/pengertian-media-sosial-menurut-para-ahli [accessed 22 July 2022].
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- Cabinet Secretariat of Indonesia (2022), Pemerintah Alokasikan Rp 44,8 Triliun untuk Penurunan Stunting tahun 2022. Available at: https://setkab.go.id/pemerintah-alokasikan-rp448-triliun-untuk-penurunan-stunting-tahun-2022/ [accessed 24 July 2022].
- Castells M (2009), Communication Power. New York: Oxford University Press Inc.
- Castells M (2011), A Network Theory of Power. International Journal of Communication 5: 773–787.
- Castells M and Cardoso G (2005), The Network Society:From Knowledge to Policy. Massachusetts: Johns Hopkins Center for Transatlantic Relations.
- Dihni V.A (2021), Inilah 10 Negara dengan Pengguna Twitter Terbanyak, ada Indonesia? Available at: https://databoks.katadata.co.id/datapublish/2021/11/04/inilah-10-negara-dengan-pengguna-twitter-terbanyak-ada-indonesia [accessed 22 July 2022].
- Eriyanto (2021), Metode Netnografi: Pendekatan Kualitiatif dalam Memahami Budaya Pengguna Sosial. Bandung: PT Remaja Rosdakarya.
- Faradiba N (2022), 3 Penyebab Stunting Menurut WHO. Available at: https://www.kompas.com/sains/read/2022/07/14/083100223/3-penyebab-stunting-menurut-who [accessed 25 July 2022].
- Fithriani (2017), Implikasi Aksiologi dalam Filsafat Pendidikan. Jurnal Intelektualita 5(1): 83-92.
- Greenwald A.G (1968), Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change. Reprinted from Psychological Foundations of Attitudes. New York: Academic Press Inc.
- Hendri E (2019), Komunikasi Persuasif: Pendekatan dan Strategi. Bandung: PT Remaja Rosdakarya.
- Lindgren S (2017), Digital Media & Society. SAGE Publications Asia-Pacific Pte Ltd.
- Maclean F, Jones D, Levy G.C, and Hunter H (2013), Understanding Twitter. British Journal of Occupational Therapy 76(6): 295-298. DOI: 10.4276/030802213X13706169933021
- Ministry of Health (2021), Buku Saku Hasil Studi Status Gizi Indonesia (SSGI) Tingkat Nasional, Provinsi, dan Kabupaten/Kota Tahun 2021. Available at: https://www.litbang.kemkes.go.id/buku-saku-hasil-studi-status-gizi-indonesia-ssgi-tahun-2021/ [accessed 26 July 2022].
- Mulyana, D (2018), Metode Penelitian Kualitatif. Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial Lainnya. (P. Latifah, Ed.). Bandung: PT Remaja Rosdakarya.
- Murtisari M.S (2020). 17 Tujuan Pembangunan Berkelanjutan atau SDGs, Kenali dan Pahami Maksudnya. Available at: https://hot.liputan6.com/read/4376458/17-tujuan-pembangunan-berkelanjutan-atau-sdgs-kenali-dan-pahami-maksudnya [accessed 26 July 2022].
- Neuman W.L (2018), Metodelogi Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif. Jakarta : PT Indeks Jakarta. pp. 230.
- Prawiro M (2019), Pengertian Persuasif: Arti, Ciri-Ciri, Etika, dan Faktor yang Mempengaruhi Komunikasi Persuasif. Available at: https://www.maxmanroe.com/: https://www.maxmanroe.com/vid/sosial/pengertian-persuasif.html [accessed 24 July 2022]
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- Saptohutomo P.A (2022), Upaya Jokowi Menekan Angka Stunting dan Target Generasi Emas. Available at: https://nasional.kompas.com/read/2022/07/08/06160001/upaya-jokowi-menekan-angka-stunting-dan-target-generasi-emas?page=all [accessed 25 July 2022].
- Sutarto, Mayasari D, and Indriyani R (2018), Stunting, Faktor Resiko dan Pencegahannya. Journal Agromedicine 5(1): 541-542.
- Teng S, Khong K.W, and Wei W.G (2015), Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context. Journal of Internet Commerce 14(1). DOI:10.1080/15332861.2015.1006515.
- Twitter (2018), Available at: https://twitter.com/setkabgoid/status/1041327206394281984 [accessed 27 July 2022].
- Twitter (2022), Available at: https://twitter.com/DitjenAnggaran [accessed 26 July 2022]
- Twitter (2022), Available at:
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References
Ali, M (2011), Manajemen Riset Perilaku dan Sosial. Bandung: Pustaka Cendekia Utama.
Ambar (2022), 20 Pengertian Media Sosial Menurut Para Ahli. Available at: https://pakarkomunikasi.com/pengertian-media-sosial-menurut-para-ahli [accessed 22 July 2022].
Arief, A dan Sutopo A, H (2010), Terampil Mengolah Data Kualitatif dengan Nvivo. Jakarta: Prenada Media Group.
Cabinet Secretariat of Indonesia (2022), Pemerintah Alokasikan Rp 44,8 Triliun untuk Penurunan Stunting tahun 2022. Available at: https://setkab.go.id/pemerintah-alokasikan-rp448-triliun-untuk-penurunan-stunting-tahun-2022/ [accessed 24 July 2022].
Castells M (2009), Communication Power. New York: Oxford University Press Inc.
Castells M (2011), A Network Theory of Power. International Journal of Communication 5: 773–787.
Castells M and Cardoso G (2005), The Network Society:From Knowledge to Policy. Massachusetts: Johns Hopkins Center for Transatlantic Relations.
Dihni V.A (2021), Inilah 10 Negara dengan Pengguna Twitter Terbanyak, ada Indonesia? Available at: https://databoks.katadata.co.id/datapublish/2021/11/04/inilah-10-negara-dengan-pengguna-twitter-terbanyak-ada-indonesia [accessed 22 July 2022].
Eriyanto (2021), Metode Netnografi: Pendekatan Kualitiatif dalam Memahami Budaya Pengguna Sosial. Bandung: PT Remaja Rosdakarya.
Faradiba N (2022), 3 Penyebab Stunting Menurut WHO. Available at: https://www.kompas.com/sains/read/2022/07/14/083100223/3-penyebab-stunting-menurut-who [accessed 25 July 2022].
Fithriani (2017), Implikasi Aksiologi dalam Filsafat Pendidikan. Jurnal Intelektualita 5(1): 83-92.
Greenwald A.G (1968), Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change. Reprinted from Psychological Foundations of Attitudes. New York: Academic Press Inc.
Hendri E (2019), Komunikasi Persuasif: Pendekatan dan Strategi. Bandung: PT Remaja Rosdakarya.
Lindgren S (2017), Digital Media & Society. SAGE Publications Asia-Pacific Pte Ltd.
Maclean F, Jones D, Levy G.C, and Hunter H (2013), Understanding Twitter. British Journal of Occupational Therapy 76(6): 295-298. DOI: 10.4276/030802213X13706169933021
Ministry of Health (2021), Buku Saku Hasil Studi Status Gizi Indonesia (SSGI) Tingkat Nasional, Provinsi, dan Kabupaten/Kota Tahun 2021. Available at: https://www.litbang.kemkes.go.id/buku-saku-hasil-studi-status-gizi-indonesia-ssgi-tahun-2021/ [accessed 26 July 2022].
Mulyana, D (2018), Metode Penelitian Kualitatif. Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial Lainnya. (P. Latifah, Ed.). Bandung: PT Remaja Rosdakarya.
Murtisari M.S (2020). 17 Tujuan Pembangunan Berkelanjutan atau SDGs, Kenali dan Pahami Maksudnya. Available at: https://hot.liputan6.com/read/4376458/17-tujuan-pembangunan-berkelanjutan-atau-sdgs-kenali-dan-pahami-maksudnya [accessed 26 July 2022].
Neuman W.L (2018), Metodelogi Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif. Jakarta : PT Indeks Jakarta. pp. 230.
Prawiro M (2019), Pengertian Persuasif: Arti, Ciri-Ciri, Etika, dan Faktor yang Mempengaruhi Komunikasi Persuasif. Available at: https://www.maxmanroe.com/: https://www.maxmanroe.com/vid/sosial/pengertian-persuasif.html [accessed 24 July 2022]
Ramadhanty D.A (2021), Indonesia Peringkat 6 Negara dengan Pengguna Twitter Terbanyak di Dunia. Available at : https://www.goodnewsfromindonesia.id/2021/11/19/indonesia-peringkat-6-negara-dengan-pengguna-twitter-terbanyak-di-dunia-2021 [accessed 26 July 2022]
Safitri W (2020). Apa yang Dimaksud dengan Psikososial?. Available at: https://www.dictio.id/t/apa-yang-dimaksud-dengan-psikososial/135389 [accessed 28 July 2022].
Saptohutomo P.A (2022), Upaya Jokowi Menekan Angka Stunting dan Target Generasi Emas. Available at: https://nasional.kompas.com/read/2022/07/08/06160001/upaya-jokowi-menekan-angka-stunting-dan-target-generasi-emas?page=all [accessed 25 July 2022].
Sutarto, Mayasari D, and Indriyani R (2018), Stunting, Faktor Resiko dan Pencegahannya. Journal Agromedicine 5(1): 541-542.
Teng S, Khong K.W, and Wei W.G (2015), Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context. Journal of Internet Commerce 14(1). DOI:10.1080/15332861.2015.1006515.
Twitter (2018), Available at: https://twitter.com/setkabgoid/status/1041327206394281984 [accessed 27 July 2022].
Twitter (2022), Available at: https://twitter.com/DitjenAnggaran [accessed 26 July 2022]
Twitter (2022), Available at:
https://twitter.com/BKKBNofficial/status/1551828179332976640 [accessed 26 July 2022].